What is The Reservation Confidence Series™?
This series supports two critical moments in the guest journey: when a booking is left unfinished, and after a stay, when the experience is over but the relationship doesn’t need to be. In both cases, the role of the email is the same — to restore confidence calmly and respectfully.
The moment this series supports
The first flow supports guests who show clear intent but pause before completing a booking, while the second supports guests after their stay, when the memory of the experience is still present but beginning to fade. Although these moments are different, they are both shaped by the same question: “Am I confident this is the right place for me?”
What the series is designed to do
Before a booking, the emails gently return guests to what originally drew them in — the atmosphere, the ease, and the sense that staying here would feel uncomplicated. After a stay, the emails help preserve the emotional memory of being there, so the relationship doesn’t quietly end at checkout.
How it works
The Reservation Confidence Series™ consists of two short, considered email flows, one following an unfinished booking and the other following a completed stay. Both are written to feel calm, human, and aligned with the way a good hotel communicates in person, without urgency, pressure, or incentives.
Changes to expect
When this series is in place, fewer guests disappear at moments of hesitation, more guests return without needing to be chased, and confidence carries forward naturally from one stay to the next.
Is this right for your hotel?
This series is best suited to boutique hotels that want to reduce hesitation without discounting and extend the feeling of a good stay beyond the booking and the checkout.