What is The Direct Booking Welcome Series™?
The introductory series is designed for boutique hotels that are being discovered, saved, and considered, but not always chosen. It supports the quiet space between curiosity and commitment, helping guests decide whether your hotel truly feels right for them before they book.
The moment this series supports
This series sits at the very beginning of the guest journey and begins when someone shows early interest, such as joining your mailing list, saving a room, or exploring your site without booking. At this stage, guests aren’t looking for urgency or incentives — they’re trying to understand whether your hotel fits their pace, taste, and way of travelling.
What the series is designed to do
Rather than pushing for a booking, we will gently introduce the atmosphere of the hotel, the rhythm of a stay, and the kinds of moments guests tend to enjoy once they arrive. By helping guests imagine themselves there, decisions start to feel easier and more natural, without pressure or persuasion.
How it works
The Direct Booking Welcome Series™ is a considered sequence of seven to ten emails written to feel more like hospitality than marketing. Each message plays a specific role in building familiarity and trust, guiding guests forward calmly and consistently, without hard selling or disconnected campaigns.
Changes to expect
When this series is working well, guests arrive more informed and confident in their choice, fewer people disappear after showing interest, and direct bookings feel like a natural outcome rather than something that needs to be pushed.
Is this right for your hotel?
This series is best suited to boutique hotels that care deeply about guest experience, prefer fewer but better-fit bookings, and want long-term systems rather than one-off promotions.